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Communicating effectively with your network

The same message doesn't land the same way depending on the channel used. Choosing it is never a detail.

The right channel for the right message

A quick message has no place in a long email, and a detailed proposal deserves better than a text. Before writing, ask yourself which channel the person actually prefers, rather than the one that's convenient for you.

A follow-up isn't a bother

Many people give up on following up out of fear of being pushy. A short, low-pressure follow-up is almost always well received: it shows interest, not impatience.

Write to be read, not to be polite

Overly long pleasantries dilute the message. Get to the point in the first two lines: that's often all that gets read on a phone.

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